Amanda Finkelberg > Resumé


Academic Employment + Research

UC Berkeley, Berkeley, CA. BRCOE Media Lead. Direction and support of a creative team producing educational content for online courses. Leading a team of 8 media artists creating video lecture, animations, interactive presentations and web content addressing university level content for a wide range of subjects. Active in the discovery, budget and planning phases to assess and design course media needs, determine resource costs and schedule timelines for project completion. Purchase and research media production gear, equipment and software. Hiring and training of staff, temp and student workers. Responsible for keeping Berkeley Resource Center for Online Education (BRCOE) on the cutting edge of educational media through network, research and technology experiments. (9/2013-current)

UC Berkeley, Berkeley, CA. Instructional Designer. Designed and coordinated Master’s level online courses for faculty clients at several campus and partner schools including the Haas School of Business, Berkeley Masters of Public Health and UCSF’s Global Health programs. Translated on-ground content for an online context while suggesting, designing and implementing creative digital strategies for increasing engagement and retention while meeting clearly defined instructional goals. Supported faculty throughout the process from concept through the teaching of courses that included synchronous live sessions, asynchronous discussions, assessments, media, interactivity and games. (3/2013-9/2013)

Expression College for Digital Arts. Emeryville, CA. Instructor. Teach Living in a Media World a two-part core course on digital arts, web design and non-fiction film production. Lecture on digital art theory and demo media software to groups of up to 30 students per class. Facilitate and produce approximately 10 documentary short films per term. Monitor and facilitate student-generated WordPress blogs and coordinate online class components through discussions, polls, feedback and tweets. Keep current on software updates and maintain teaching-level expertise in all related packages and hardware. Maintain and update curriculum for unique and broad college Media course. Assess and evaluate students. Address classroom conduct and disciplinary issues effectively. Manage small support staff for long production labs on Mac stations and in Final Cut Pro suites. (4/2008-Present)


ICUE (project working title) collaboration between MIT, NBC, and the New York Times. Research Assistant, R&D phase. Project integrated news archives with high school curricula to enrich the quality of history and social studies lessons. Research topics ranged from historical events to educational standards to effective immersive multimedia design. Roles included researching curriculum standards and integrating new media pedagogy into an unprecedented hybrid of traditional education and archival news footage. Contributed a design of a 3D “production studio” where students could enrich studies with hands-on experience of making news stories in a virtual environment at NBC studios. Involved in high-level R&D brainstorm and meetings for cutting-edge project. (8/06-8/07)

New Media Literacies Project @ MIT. Researcher and curriculum developer for progressive media education program working to integrate new media skills into existing school and after-school programs. Major contribution included design and testing of a “Storytelling 101” workshop for high school aged after-school program which meshed contemporary new media tools and social networking software with narrative theory in a fun and engaging project. Managed production of exemplar video database, and an extensive literature review on related materials. Video production included selecting, interviewing and creating short films about media professionals to be added to an ongoing database aimed at high school aged students. (8/05-8/06)

Comparative Media Studies Website, MIT. Online Features and Colloquium Reporter. Wrote feature length and shorter pieces for the CMS website. Aim was to showcase interesting work within the department through larger New Media concepts. Responsible for the synopsis, documentation and web posting of weekly public colloquia presented by the CMS department. Topics ranged from NetArt to Shakespeare Adaptations in New Media to the Evolution of Evangelical Radio in the US. (11/05-5/07)

Theater, Science & Performance, Teaching Assistant. Assisted two awarded tenured professors in the construction, development, and implementation of a joint Theater-Literature class, Spring 2007. The class integrated aspects of science into the historical context of theater in 17th Century England. Successful pedagogy sought to immerse students in the time period employing a variety of texts to engage an interest and understanding of the intersection of performance and culture. Active in all aspects of class from research to assignments. (1/07-5/07)


VFX + Digital Arts

Rig-Out Visual Effects. Founder and lead artist for small visual effects boutique. Head of company employing up to four artists working on visual effects for films, commercials and music videos. Responsibilities include every aspect of financial from shot bidding to budgeting and taxes. Also production basics such as scheduling, hiring talent, client interfacing, website deign and maintenance, as well as delivering the highest quality 2D visual effects. (2004-present)

MIT Museum, Cell Exhibition. Video Producer for Educational DNA videos. Designed and created four stop-motion animation videos of cell reproductive behaviors for museum exhibition (later featured on Tailored videos to suit the needs of a unique collaboration of the MIT Biology department and Museum aimed at educating children in cell activity. Worked with a small team to learn biology and communicate it successfully through Lego animation. (Fall 2006)

R!ot Pictures, Santa Monica, CA. Combustion Artist. Primarily fielded complex paint shots in Combustion and Digital Fusion. Rotoscoping and basic compositing as well on a short-term feature film project. Town Creek 2008 (9/07-11/07)


Digital Domain, Venice, CA. Rig Removals & 2D Paint. Articulate rotoscoping and matte making in Combustion. Mattes used in composites of various film elements. Wire and rig removals done with paint and composites in Combustion and Nuke. Peter Pan, Sony Playstation and I, Robot (6/03 – 1/04)

Ring Of Fire Media, Los Angeles, CA. 2D/3D Artist. Responsible for 3D camera tracking using Boujou and Matchmover2 Pro, previz (temporary) and final shot compositing in Combustion. Rotoscoping, 2d paint, and cleanup in Commotion and Combustion. Various commercials and music videos. (9/02 – 3/03)

Industrial Light + Magic (ILM), San Rafael, CA. Rotoscope & 2D Paint. Articulate Roto using Comptime and Commotion. Paint animation in Matador and procedural paint/basic compositing in Comptime. Star Wars Episode 2 and Jurassic Park 3 (3/01 – 4/02)

Manex Visual Effects, Alameda, CA. Rotoscope & 2D Paint. Roto and paint animation using both Commotion and Matador. Also designed and maintained reference material web-based database. 13 Ghosts and Matrix Reloaded Previz (10/00 – 3/01)

Sony Pictures Imageworks, Culver City, CA. Digital Production Coordinator. Responsible for all elements of effects production from R&D phase to completion of project. Organized shot and budget breakdowns, element check in, shot scheduling, disseminating team information, dailies and artist rounds, and various other production needs. Responsible for client/set interfacing and coordination of props, artwork, and other materials in an extremely high pressure environment. (8/97 – 11/98)

Sony Pictures Imageworks, Culver City, CA. Technical Coordinator of High Speed Compositing. Coordinated data availability on 6 Inferno workstations in an extremely busy environment. Worked with DST, DLT, Metrum, DTF, Avid, beta and digibeta. C-Shell scripts to facilitate operations. Converted files to size and colorspace (cin, rla, sgi, tiff, rgb, jpeg). (2/97 – 8/97)

Cinesite, Inc., Hollywood, CA. Technical Assistant. Worked as part of a team to keep data accessible for VFX artists on limited disk space. Constant loading and unloading of information to variety of tape types. Utilized skills for multitasking and prioritizing. Learned the elements of digital effect creation and trained in several software packages. (5/96 – 2/97)

Paramount Digital Entertainment, Hollywood CA. Freelance Web Consultant. Early industry web design for major entertainment studio. Worked to establish the role of the site for various productions as well as HTML programming, interface design, image manipulation and placement on several Paramount web sites including, Star Trek and Entertainment Tonight. (Winter, 1996)

South Coast Air Quality Management District, Diamond Bar, CA. Web developer and content coder. Responsible for early iterations of Government air quality website, from conceptualization to publishing. Coding in HTML. (Summer, 1996)

Information Technology, Pomona College, Claremont, CA. General Consultant and Media Lab Specialist. Fielded general user questions about Novell and VMS systems. Basic repairs of hardware and software. Educated, trained, and supported peers in core applications (word processing, file management and internet). Facilitated and led workshops on media software for audio/video editing such as Macromedia Dreamweaver and Lingo programming language, Photoshop, Quark Xpress, web design in basic HTML and CD-ROM authoring.  (9/93 – 5/96)


Massachusetts Institute of Technology, Cambridge, MA. Master of Science in Comparative Media Studies, 2007.

Pomona College, Claremont, CA. Bachelor of Arts in Media Studies and Politics, 1996.

Lectures + Presentations

“Non-Fiction Storytelling” Guest lecturer, Ex’pression College (ongoing, quarterly)

“Space, Place, and Database: Digital Cartography In the Networked Environment”, MIT (4/07)

“New Media Literacies– Storytelling 101”, MIT Stata Center (2/06)

“Digital Film Effects”, MIT (10/05)

Awards + Recognitions

Recipient of the 2005-06 MacArthur Foundation award for New Media Literacies

Guest judge of the MIT Second Life competition, Spring 2007

MIT Muslim Student Association mentor, Spring 2006

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